Carolyn A. Lin


Ph.D., Michigan State University, 1987


Professor Lin’s research and teaching focus on the content, uses and effects of digital media, strategic communication, health promotion, environmental risk and cross-cultural communication. She is the recipient of a University Distinguished Research Faculty award and the founder of the Communication Technology Division at the Association for Education in Journalism & Mass Communication. Her recent research covers such areas as social media effects, healthy eating/active living, weather disaster mitigation and digital marketing communication. She has also developed and conducted research on the applications of bioinformatics as well as smartphone applications for health and natural disaster prevention. Other recent health promotion projects encompass such topics as HIV prevention, nutrition education, medication adherence, binge-drinking avoidance, smart partying norms and influenza immunization. Her current environmental risk projects include environmental literacy, resilience and sustainability.

Courses Taught

  • COMM 3000Q: Research Methods in Communication
  • COMM 4120: Communication Campaigns and Applied Research
  • COMM 4800: Communication Processes in Advertising
  • COMM 4802: Cultural and Global Diversity in Advertising
  • COMM 4820: Public Relations
  • COMM 5001: Introduction to Graduate Communication Research
  • COMM 5120: Communication Campaigns
  • COMM 5300: Mass Communication Theory
  • COMM 6850: Seminar In Marketing Communication Research

Research Affiliations

Asian and Asian American Studies Institute

Connecticut Institute for Resilience & Climate Adaptation (CIRCA)

UConn InCHIP (Institute for Collaboration on Health, Intervention, and Policy)