Health, Informatics, Communication and Marketing Lab


Stay tuned!

  • smartphone user on Weibo


Carolyn A. Lin, Professor


Lin, C. International advertising theory and methodology in the digital information age: UK: Edward Elgar Publishing.

Lin, C., Atkin, D. (2014). The effects of social media on leisure: New York, NY: Springer Publishing. 2014.

Lin, C. Altering dynamic pathways to reduce substance use among youth. Addiction Research and Theory.

Lin, C. Effects of news media and interpersonal interactions on H1N1-risk perception and vaccination intent. Communication Research Reports.

Wu, Y., Atkin, D., Lau, T. Y., Lin, C., Mou, Y. (2013). Agenda setting and micro-blog use: An analysis of the relationship between Sina Weibo and newspaper agendas in China. Journal of Social Media in Society(2 ed.). 2013.

Mou, Y., Atkin, D., Fu, H., Lin, C., Lau, T. Y. (2013). The influence of online forum and SNS use on online political discussion in China: Assessing “spirals of trust”. Telematics & Informatics, vol. 30, 278-293. October (4th Quarter/Autumn) 2013.