Carolyn A. Lin


Ph.D., Michigan State University, 1987


Professor Lin’s research and teaching focus on the content, uses and effects of digital media, strategic communication, health communication, environmental communication and cross-cultural communication. She is the recipient of a University Distinguished Research Faculty award and the founder of the Communication Technology Division at the Association for Education in Journalism & Mass Communication. Her recent research investigates such topics as the effects of social and mobile media use on consumer behavior, privacy concerns, political participation as well as health and environmental outcomes. Other recent projects include the effects of risk and crisis communication strategies in relation to alcohol consumption, nutrition and fitness, food safety, coastal flooding, social resilience, and smart and connected communities. She has developed and conducted research on mobile technology systems for medication adherence, healthy eating and storm preparedness. Her research has been funded by the NIH and NSF, among others. Currently, she is the editor of Journal of Broadcasting & Electronic Media.

Courses Taught

  • COMM 3000Q: Research Methods in Communication
  • COMM 4120: Communication Campaigns and Applied Research
  • COMM 4800: Communication Processes in Advertising
  • COMM 4802: Cultural and Global Diversity in Advertising
  • COMM 4820: Public Relations
  • COMM 5001: Introduction to Graduate Communication Research
  • COMM 5120: Communication Campaigns
  • COMM 5300: Mass Communication Theory
  • COMM 6850: Seminar In Marketing Communication Research

Research Affiliations

Asian and Asian American Studies Institute

Connecticut Institute for Resilience & Climate Adaptation (CIRCA)

UConn Communication Technology, Emotion, and Culture Lab

UConn InCHIP (Institute for Collaboration on Health, Intervention, and Policy)