Carolyn A. Lin


Ph.D., Michigan State University, 1987


Professor Lin’s research and teaching focus on the content, uses and effects of digital media, strategic communication, health promotion, environmental risk communication and cross-cultural communication. She is the recipient of a University Distinguished Research Faculty award and the founder of the Communication Technology Division at the Association for Education in Journalism & Mass Communication. She has developed and conducted research on mobile technology applications for medication adherence, healthy eating and storm preparedness. Her recent research investigates such topics as social media advertising, digital word-of-mouth marketing, obesity prevention promotion, food safety microblogging, weather risk communication, and climate change and community resilience. She is the incoming editor of Journal of Broadcasting & Electronic Media (starting July 1, 2017).

Courses Taught

  • COMM 3000Q: Research Methods in Communication
  • COMM 4120: Communication Campaigns and Applied Research
  • COMM 4800: Communication Processes in Advertising
  • COMM 4802: Cultural and Global Diversity in Advertising
  • COMM 4820: Public Relations
  • COMM 5001: Introduction to Graduate Communication Research
  • COMM 5120: Communication Campaigns
  • COMM 5300: Mass Communication Theory
  • COMM 6850: Seminar In Marketing Communication Research

Research Affiliations

Asian and Asian American Studies Institute

Connecticut Institute for Resilience & Climate Adaptation (CIRCA)

UConn Communication Technology, Emotion, and Culture Lab

UConn InCHIP (Institute for Collaboration on Health, Intervention, and Policy)