Leslie Snyder


Ph.D., Stanford University, 1986


Leslie Snyder is a Professor in the Department of Communication at the University of Connecticut. She studies the intended and unintended effects of the media, including social marketing campaigns, commercial advertising, and political communication. She currently has an NCI grant to examine the impact of nutrition advertising and public service announcements on children and teens, funding from Active Living Research to examine media messages promoting a sedentary lifestyle, and consults with a CDC program to reduce breast cancer among young women. Recent intervention projects include a safer sex video game, a mobile media project promoting HIV testing, and an education-entertainment project promoting a substance-free lifestyle for teens. Dr. Snyder also conducts meta-analyses of mediated interventions. She won the Rogers Award from the American Public Health Association in 2008 for outstanding contribution to advancing the study and/or practice of public health communication. Dr. Snyder has also served as a consultant on a number of national campaigns, including VERB and the National Anti-Drug Campaign, and she consulted for the National Academy of Sciences on diversity and campaigns. Dr. Snyder co-edited (with Drs. Andrew Hayes and Michael Slater) The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research.

Courses Taught

  • COMM 4120: Communication Campaigns
  • COMM 5010: Theory Construction and Research Design (graduate level)
  • COMM 5770: Health Communication (graduate level)

Research Affiliations

UConnĀ InCHIP (Institute for Collaboration on Health, Intervention, and Policy)

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