Xiaowen Xu


M.A. in Communication, Michigan State University, 2014
M.A. in East Asian Regional Studies, Columbia University, 2012
B.A. in Journalism, Tsinghua University, 2010


Xiaowen is a doctoral candidate of Communication in the Department of Communication at UConn. Her general research interest is media effects of new communication technology. She is interested in how new media technology and social media influence consumer, health and environmental motivation, attitudes and behaviors.

Courses Taught

University of Connecticut

  • COMM 1000: The Process of Communication
  • COMM 3000Q: Research Methods in Communication

Michigan State University

  • COM 830:¬†Applied Communication Research II

Research Interests

  • New Media Technology
  • Media Effects
  • Advertising/(Social) Marketing

Select Publications

Radin, M., Wu, T. Y., Xu, X., Rainear, A. M, & Atkin, D. J. (2017). The Impact of Environmental Attitudes and Waste Signage on Knowledge, Attitudes, and Behaviors About Recycling. Journal of Communication and Media Research, 9(2), 29-44.

Lin, C. A., & Xu, X. (2017). Effectiveness of online consumer reviews: The influence of valence, reviewer ethnicity, social distance and source trustworthiness, Internet Research, 27(2), 362 -380.

Xu, X., Zhu, X., & Bresnahan, M. (2016). Fighting Back: Inner-City Community Responses to Food Insecurity. American Behavioral Scientist, 1(16), 1306-1321.