Cen (April) Yue

Assistant Professor

Department of Communication

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Education

Ph.D., University of Florida, 2020

About

Cen (April) Yue is an Assistant Professor of Marketing, Advertising, and Public Relations at the University of Connecticut. Her research interests focus on internal public relations, leadership communication, organizational change management, and relationship management. She has published in scholarly journals such as Public Relations Review, Journalism & Mass Communication Quarterly, International Journal of Communication, and International Journal of Business Communication, among others. She has received over 10 top paper and research awards and recognitions from national and international communication associations and conferences. She is also a Research Editor at the Institute for Public Relations’ Organizational Communication Research Center.

Courses Taught

• COMM 2000Q Research Methods in Communication
• COMM 3530 Public Relations

Research Interests

• internal public relations and employee-organization relationship management
• the role of strategic internal communication in improving organizational effectiveness
• leadership communication in the computer-mediated context
• the effect of internal/organizational communication during organizational change

Research Links

Communication Technology, Emotion, and Culture Lab

Google Scholar

ResearchGate

Selected Publications

Yue, C. A., Chung, Y. J., Bradshaw, A. S., Kelleher, T., & Ferguson, M. A. (in press). How CEO social media disclosure and gender affect perceived CEO attributes, relationship investment, and engagement intention. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/1077699020943521

Men, L. R., Yue, C. A., & Liu, Y. T. (in press). “Vision, Passion, and Care”: Executive leadership communication and change. Public Relations Review, 46(3). https://doi.org/10.1016/j.pubrev.2020.101927

Lee, Y. & Yue, C. A. (in press). Status of internal communication research in public relations: An analysis of published articles from 1970 to 2019. Public Relations Review, 46(3). https://doi.org/10.1016/j.pubrev.2020.101906

Yue, C. A., Men, L. R., & Ferguson, M. A. (2021). Examining the effect of internal communication and emotional culture on employees’ organizational identification. International Journal of Business Communication, 58(2), 169-195. https://doi.org/10.1177/2329488420914066

Yue, C. A., Men, L. R., & Ferguson, M. A. (2019). Bridging transformational leadership, transparent communication, and employee openness to change: The mediating role of trust. Public Relations Review, 45(3). https://doi.org/10.1016/j.pubrev.2019.04.012

Yue, C. A., Thelen, P., Robinson, K., & Men, L. R. (2019). How do CEOs communicate on Twitter? A comparative study between Fortune 200 companies and top startup companies. Corporate Communications: An International Journal, 24(3), 532-552. https://doi.org/10.1108/CCIJ-03-2019-0031

Yue, C. A. (2019). Exploring strategic public relations management in China: Current state and challenges. Asian Journal of Communication 29(6), 500-524. https://doi.org/10.1080/01292986.2019.1679854

Men, L. R. & Yue, C. A. (2019). Creating a positive emotional culture: Effect of strategic internal communication and its impact on employee supportive behaviors. Public Relations Review, 45(3). https://doi.org/10.1016/j.pubrev.2019.03.001