Cen (April) Yue

Assistant Professor

Department of Communication

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Education

Ph.D., University of Florida, 2020

About

Cen (April) Yue is an Assistant Professor of Marketing, Advertising, and Public Relations at the
University of Connecticut. Her research interests focus on internal public relations, leadership
communication, organizational change management, corporate social responsibility, and
relationship management. She has published in scholarly journals such as the Journal of Public
Relations Research, Public Relations Review, Journalism & Mass Communication
Quarterly, Journal of Business Research, International Journal of Communication,
and International Journal of Business Communication, among others. She has received over 10
top paper and research awards and recognitions from national and international
communication associations and conferences. She is also the Chief Research Editor at the
Institute for Public Relations’ Organizational Communication Research Center.

Courses Taught

• COMM 2000Q Research Methods in Communication
• COMM 3530 Public Relations
• COMM 4510 Communication Campaigns and Applied Research

Research Interests

• Internal public relations and employee-organization relationship management
• The role of strategic internal communication in improving organizational effectiveness
• Leadership and organizational communication in the computer-mediated context
• The effect of internal/organizational communication during organizational change
• The impact of corporate social responsibility and irresponsibility on consumer and
  employee outcomes

Research Links

CV

Communication Technology, Emotion, and Culture Lab

Google Scholar

ResearchGate