Alexandra Merceron

PhD Student

Department of Communication

About

Alexandra Merceron is finishing her doctoral degree in Communication as she holds a position as Executive Vice President of Communication Science & Insights at Rubenstein Strategic Communications, one of the most influential public relations and reputation management firms in the world. Prior to that, she was the first Digital Communication Research Scientist at the FDA’s Center for Tobacco Products in Washington, DC, where she worked on digital communication strategy and campaign measurement for national anti-smoking campaigns. Merceron is also a Lecturer in the School of Professional Studies at Columbia University. Since joining Columbia’s faculty in 2017, Merceron has taught and developed courses in Strategic Communication Management, Public Relations & Corporate Communications, Communication Research & Insights and Digital Communication Strategy.