Carolyn A. Lin

Professor

Department of Communication

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Education

Ph.D., Michigan State University

About

Carolyn’s research applies marketing and persuasive communication theories and techniques to impact advertising and public relations campaign outcomes – as well as to increase health and environmental equity through community outreach and engagement. Her research has been funded by federal and state agencies, among other sources.

She also studies the effects of human-computer interaction on promoting health and environmental risk prevention and intervention via interactive informatics, videogames and mobile apps. To date, she has developed or co-developed an informatics system, two videogames, and two mobile apps that focus on health risk management and education as well as storm risk preparedness and mitigation.

Awards & Honors

• Fellow, The International Communication Association
• Top 2% most cited scientists in the world
• University Distinguished Research Faculty award
• Founder, Communication Technology Division, Association for Education in Journalism & Mass Communication
• Former Editor-in-Chief, The Journal of Broadcasting & Electronic Media

Courses Taught

• COMM 2000Q: Research Methods in Communication
• COMM 3520: Communication Processes in Advertising
• COMM 3530: Public Relations
• COMM 4510: Communication Campaigns and Applied Research
  
• COMM 5001: Introduction to Graduate Communication Research
• COMM 5110: Environmental Communication
• COMM 5120: Communication Campaigns
• COMM 5300: Mass Communication Theory
• COMM 5895: Variable Topics in Communication Research: Marketing and Media Planning
• COMM 6850: Seminar In Marketing Communication Research

Research Interests

• Advertising, public relations, marketing, intercultural, and political communication
• Online media, social media, mobile media, augmented reality, and generated AI
• Risk, crisis, health, science, and environmental communication
• Biometric responses to information, message, and visual stimuli
• Google Scholar
• ResearchGate

Research and Professional Affiliations

Asian and Asian American Studies Institute

Connecticut State Department of Education (CSDE)

Conservation Law Foundation (New England)

Connecticut Institute for Resilience & Climate Adaptation (CIRCA) 

Connecticut Transportation Institute (CTI)

Healthy Family Connecticut, Nutrition Team

Institute for Collaboration on Health, Intervention, and Policy (InCHIP) 

Communication and Social Equity (CASE) Research Lab 

Strategy, Security, and Social Systems Initiative (Forces)