Carolyn A. Lin


Department of Communication


Ph.D., Michigan State University


Carolyn’s research and teaching interests focus on strategic, risk and science communication in the contexts of marketing, public health, climate change, public opinion, intercultural competence, and human-computer interaction. She is the founder of AEJMC’s Communication Technology Division. Her research has been funded by NIH and NSF, among other agencies. She is experienced in designing interactive informatics tools for risk communication. Her current research addresses utilizing augmented reality, mobile devices, and biometrics to cultivate and enhance public engagement with corporate marketing, brand advertising, climate change and environmental health. As the recipient of a University Distinguished Research Faculty award, she is also the founder of the Communication Technology Division for AEJMC (Association for Education in Journalism & Mass Communication) and a former editor-in-chief of the Journal of Broadcasting & Electronic Media. She has been consecutively ranked among the top 2% most cited scientists in the world (Elsevier Data Repository,

Courses Taught

  • COMM 2000Q: Research Methods in Communication
  • COMM 3520: Communication Processes in Advertising
  • COMM 3530: Public Relations
  • COMM 4510: Communication Campaigns and Applied Research
  • COMM 5001: Introduction to Graduate Communication Research
  • COMM 5110: Environmental Communication
  • COMM 5120: Communication Campaigns
  • COMM 5300: Mass Communication Theory
  • COMM 5895: Variable Topics in Communication Research: Marketing and Media Planning
  • COMM 6850: Seminar In Marketing Communication Research

Research and Professional Affiliations

Asian and Asian American Studies Institute

Connecticut State Department of Education (CSDE)

Conservation Law Foundation (New England)

Connecticut Institute for Resilience & Climate Adaptation (CIRCA) 

Connecticut Transportation Institute (CTI)

Healthy Family Connecticut, Nutrition Team

Institute for Collaboration on Health, Intervention, and Policy (InCHIP) 

Communication and Social Equity (CASE) Research Lab 

Strategy, Security, and Social Systems Initiative (Forces) 

Contact Information
Phone(860) 486-3984
Mailing Address337 Mansfield Rd, Unit 1259 Storrs, CT 06269
Office Location204 ARJ