Jocelyn Steinke

Associate Professor

Department of Communication


Ph.D. University of Wisconsin-Madison


Jocelyn Steinke (Ph.D., University of Wisconsin-Madison) is an associate professor in the Department of Communication at the University of Connecticut. Dr. Steinke’s interdisciplinary research examines media images of science, technology, engineering, and mathematics (STEM) professionals, focusing on the effects of media images on adolescent girls’ interest in STEM and their STEM identity development. Dr. Steinke’s research has informed STEM outreach and STEM media programs centered on broadening participation of women and underrepresented minorities in STEM. Dr. Steinke’s research has been funded by the National Science Foundation (NSF) and published in leading journals in the field, including Science Communication, Journal of Women and Minorities in Science and Engineering, International Journal of Gender, Science and Technology, Journal of Broadcasting and Electronic Media, and other journals. Dr. Steinke serves on the Science Communication Editorial Board and has served as an advisory board member and consultant for several NSF-funded media projects, including SciGirls. In addition, Dr. Steinke has served as a panel reviewer for several NSF programs. Dr. Steinke is a fellow of the American Association for the Advancement of Science (AAAS) recognized for her contributions to the public understanding of science.

Courses Taught

  • COMM 3430 Science Communication
  • COMM 4300 Advanced Media Effects

Select Publications

Steinke, Jocelyn; Applegate, Brooks; Penny, Jay R. Merlino, Sean (in review). Effects of Diverse STEM Role Models in Online Media in Promoting Adolescents’ Identification with STEM Professionals.

Steinke, Jocelyn & Tavarez, Paola Maria Paniagua (2018). Cultural Representations of Gender and Science: Portrayals of Female STEM Professionals in Popular Films 2002-2014, International Journal of Gender, Science, Technology, 9(3): 244-276.

Steinke, Jocelyn (2017). Adolescent Girls’ STEM Identity Formation and Media Images of STEM Professionals: Considering the Influence of Contextual Cues, Frontiers, doi: 10.3389/fpsyg.2017.00716.

Steinke, Jocelyn; Applegate, Brooks; Lapinski, Maria; Ryan, Lisa; & Long, Marilee (2012). Gender Differences in Adolescents’ Wishful Identification with Scientist Characters on Television, Science Communication, 34(2):163-199.

Steinke, Jocelyn; Lapinski, Maria; Crocker, Nikki; Zietsman-Thomas, Aletta; Williams, Yaschica; Higdon Evergreen, Stephanie; & Kuchibhotla, Sarvani (2007). Assessing Media Influences on Middle School-Aged Children’s Perceptions of Women in Science Using the Draw-A-Scientist Test (DAST), Science Communication, 29 (1):35-64.


photo of Dr. Jocelyn Steinke
Contact Information
Phone(860) 486-3158
Mailing Address337 Mansfield Rd, Unit 1259, Storrs, CT 06269-1259
Office Location234 ARJ