Louvins Pierre

PhD Student and Graduate Assistant

Department of Communication

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Education

M.A. in Communication, University of Connecticut, 2020
B.A. in Communication, Tuskegee University, 2018

 

About

Louvins Pierre is a doctoral student studying Marketing Communication in the Department of Communication at the University of Connecticut (UConn). He is also pursuing an Advanced Business Certificate in Digital Marketing Strategy within the Marketing Department at UConn.

His research utilizes a mixture of quantitative methods/analysis (analysis of variance, regression, causal modeling), qualitative methods (focus groups, in-depth interviews, content analysis), and psychophysiological technology (eye-tracking) to examine digital marketing and advertising issues. Some past and current projects investigate best practices to implement sponsored ads, the use of “influencers” or opinion leaders in social media marketing, and incorporating eye tracking technology to design and evaluate web based advertisements.

 

Courses Taught

University of Connecticut

• COMM 1000: Introduction to Communication
• COMM 2310W: Media Literacy & Criticism
• COMM 3330W: Children and Mass Media
• COMM 3520: Communication Processes in Advertising

Research Interests

• Advertising
• Quantitative & qualitative marketing research
• Cross-cultural advertising
• Interactive Advertising Formats
• Knowledge/Expertise/Familiarity

Research Affiliations

Communication Technology, Emotion, and Culture Lab

Cognitive Sciences Shared Electrophysiology Resource Laboratory