Department of Communication
Ph.D., Pennsylvania State University, 2012
Saraswathi (Saras) Bellur (Ph.D., Penn State University, 2012) is an Associate Professor in the Department of Communication, University of Connecticut (UConn). Situated in media effects, Dr. Bellur’s research focuses on understanding the psychological and physiological effects of interactive media on key communication processes and outcomes. With several publications in flagship journals in the field, Dr. Bellur’s work has contributed to both theoretical and empirical body of knowledge surrounding interactivity research. Dr. Bellur’s research has also focused on explication and measurement issues related to interactivity, cognitive heuristics and user engagement. Dr. Bellur has co-developed a new theoretical framework called the motivational technology model, which examines how we can harness unique affordances of new media, such as interactivity, to boost individual’s intrinsic motivation, and encourage them to engage in preventive health behaviors. Her recent work has also examined the effects of media multitasking on learning and enjoyment. Dr. Bellur looks forward to pursuing innovative and collaborative projects that contribute toward a theory-driven understanding of communication technologies and their effects.
- COMM 5660: Computer-Mediated Communication
- COMM 4660W: Computer-Mediated Communication
- COMM 1300: Introduction to Mass Media Systems
- the concept of interactivity and its effect on users’ evaluation of media interfaces, mediated content and user engagement
- the effect of interactive health technologies and their influence on attitudes toward preventive and proactive health behaviors
- the role of psychophysiological responses [heart-rate (ECG), skin conductance (EDA), and brain-wave (EEG)] in understanding user responses to different forms of media and mediated content
Park, S., Xu, X., Rourke, B., & Bellur, S. (2019). Do you enjoy TV, while Tweeting? Effects of multitasking on viewerâs transportation, emotions and enjoyment. Journal of Broadcasting and Electronic Media, 63(2), 231-249. Doi: https://doi.org/10.1080/08838151.2019.1622340
Bellur, S., & DeVoss, C. (2018). Apps and Autonomy: Perceived interactivity and autonomous regulation in mHealth applications. Communication Research Reports.
Oh, J., Bellur, S., & Sundar, S. S. (2018). Clicking, assessing, immersing and sharing: An empirical model of user engagement with interactive media. Communication Research, 45(5), 737-763.
Bellur, S., & Sundar, S. S. (2017). Talking health with a machine: How does message interactivity affect attitudes & cognitions? Human Communication Research, 43(1), 25-53. doi:10.1111/hcre.12094
Sundar, S. S., Bellur, S., Oh, J., Jia, H., & Kim, H. S. (2016). Theoretical importance of contingency in human-computer interaction: Effects of message interactivity on user engagement. Communication Research, 43 (5), 595-625. Â Doi: 10.1177/0093650214534962
Oh, J., Bellur, S., & Sundar, S. S. (2015). Clicking, assessing, immersing and sharing:Â An empirical model of user engagement with interactive media. CommunicationÂ Research, 1-27. Doi: 10.1177/0093650215600493
Bellur, S., Nowak, K. L., & Hull, K.S. (2015). Make it our time: In class multitaskers have lower academic performance. Computers in Human Behavior, 53, 63-70.
Dardis, F. E., Schmierbach, M., Ahern, L., Fraustino, J., Bellur, S., Brooks, S., & Johnson, J. (2015). The effects of in-game Virtual Direct Experience (VDE) on reactions to real-world brands. Journal of Promotion Management, 21, 313â334. Doi:10.1080/10496491.2015.1021503
Kim, K., Schmierbach, M. G., Bellur, S., Chung, M-Y., Fraustino, J. D., Dardis, F., & Ahern, L. (2015). Is it a sense of autonomy, control, or attachment? Exploring the effects of in-game customization on game enjoyment. Computers in Human Behavior, 48, 695-705. http://dx.doi.org/10.1016/j.chb.2015.02.011.
Bellur, S., & Sundar, S. S. (2014). How can we tell when a heuristic has been used? Design and analysis strategies for capturing the operation of heuristics. Communication Methods and Measures, 8Â (2), 116-137. Doi:10.1080/19312458.2014.903390
Sundar, S. S., Bellur, S., Oh, J., Xu, Q., & Jia, H. (2014). User experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging, and flipping. HumanâComputer Interaction, 29Â (2), 109-152. Doi:10.1080/07370024.2013.789347
High, A., Oeldorf-Hirsch, A., Bellur, S. (2014) Misery doesnât get company: The influence of emotional bandwidth on supportive communication in Facebook. Computers in Human Behavior, 34, 79-88. Doi:10.1016/j.chb.2014.01.037
|Mailing Address||337 Mansfield Rd, Unit 1259 Storrs, CT 06269|
|Office Location||ARJ 212|