Xihui Wang

PhD Student and Graduate Assistant

Department of Communication

Education

• M.A., University of Westminster, 2020
• M.S., University of Manchester, 2018
• B.S., Shanghai Linxin University of Accounting and Finance, 2017

About

Xihui (Sherry) Wang is a second-year PhD student at the University of Connecticut in the department of communication. Her research interest is centered on social media marketing, with a specific focus on live streaming and influencer marketing on short-video platforms like TikTok and Douyin. Additionally, she has explored several topics of sustainable fashion purchase intention on social media. In the future, Sherry aims to delve deeper into the subject of social media trust and investigate any differences between the United States and China.

Research Interests

• Sustainable Fashion Study
• Video-based social media study (TikTok, Douyin, Youtube)
• Social media marketing/live streaming marketing/influencer marketing
• Cultural difference study between US and China

Courses Taught

• COMM 1000: The Process of Communication