Xihui Wang

PhD Student and Graduate Assistant

Department of Communication


MA University of Westminster 2020

MSc University of Manchester 2018

BSc Shanghai Linxin University of Accounting and Finance 2017



Xihui (Sherry) Wang is a second-year PhD student at the University of Connecticut in the department of communication. Her research interest is centered on social media marketing, with a specific focus on live streaming and influencer marketing on short-video platforms like TikTok and Douyin. Additionally, she has explored several topics of sustainable fashion purchase intention on social media. In the future, Sherry aims to delve deeper into the subject of social media trust and investigate any differences between the United States and China.


Courses Taught



Research Interest

Sustainable fashion study

Video-based social media study (TikTok, Douyin, Youtube)

Social media marketing/live streaming marketing/influencer marketing

Cultural difference study between US and China

photo of Xihui Wang
Contact Information
Mailing Address337 Mansfield Rd, Unit 1259, Storrs, CT 06269-1259