Undergraduate Credential in Communication Program

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The Undergraduate Credential in Communication demonstrates a student's mastery of a specific area or topic in the study of Communication. Each Credential also identifies the specific technical and transferable skills acquired through completion of the required coursework.

Earning Criteria

In order to earn a Credential, students must meet the following requirements:

complete at least FOUR (4) of the required courses listed for each of the Credentials; and,
receive a grade of B minus or higher for each course.

The Department of Communication complies with the University's Grading Scale: https://registrar.uconn.edu/grades/

Students can apply for a credential only AFTER they have completed and received grades for all coursework required to earn one of the Credentials listed below:

Multimedia Production

The Credential in Multimedia Production trains students in several key skill areas:

Project proposals
Screenwriting / Digital Storytelling
Production design
Layout design
Cinematography
Lighting
Sound recording and design
Directing on-camera performances
Interviewing for multimedia
Nonlinear Editing
Audio- and Video-finishing work
Managing Digital Workflows

Courses:

COMM 2700 (formerly 2940) Fundamentals of Digital Production
COMM 3700 (formerly 4340) Visual Communication

COMM 3798 Variable Topics in Multimedia Production

COMM 4710 (formerly 4940) Digital Video Production
COMM 4720 (formerly 4941) Nonfiction Video Production

COMM 4799 Independent Study in Multimedia Production
COMM 4979 Digital Portfolio

COMM 4981 (formerly 4991) Communication Internship (Subject to Approval, must be multimedia-focused)

Professional Communication

The Credential in Professional Communication provides skills training in the following:

Leadership & Management
Budgeting & Business Proposals
Online Meetings, Presentations & Online Identity
Intercultural and Global Business Writing
Collaborative Thinking and Working
Building, Maintaining & Developing Organizations

Courses:

COMM 2100 Professional Communication
COMM 2110 Presenting in the Digital World
COMM 2700 (formerly 2940) Fundamentals of Digital Production
COMM 4230 Organizational Communication
COMM 4981 (formerly 4991) Internship in Communication (Subject to Approval)

Personal Relations and Social Engagement

The Credential in Personal Relations and Social Engagement develops the skills to promote healthy interpersonal relationships:

Managing conflict and uncertainty
Communicating across groups and cultures
Recognizing the role of gender, race, and other issues of identity
Assessing individual abilities and limitations
Identifying the forms and functions of nonverbal behavior
Understanding group leadership processes

Courses:

COMM 3210 (formerly 3450) Gender and Communication
COMM 4200 Advanced Interpersonal
COMM 3120/W (formerly 4220/W) Small Group Communication
COMM 4222/W People of Color & Interpersonal Communication
COMM 3230 (formerly 4240) Marital and Family Communication
COMM 3130 (formerly 4250) Conflict Management
COMM 3220/W (formerly 4460/W) Cross-Cultural Communication

Strategic Communication

The Credential in Strategic Communication provides skills training in the following:

Segmenting an audience using cluster analysis.
Profiling audience segments based on demographics, psychographics, and media use variables.
Interpreting a perceptual map of brands, with a rudimentary understanding of correspondence analysis.
Working with correlations and interpret a driver analysis.
Interpreting trends for a brand, using volumetrics

Courses:

COMM 4510 (formerly 4120) Communication Campaigns & Applied Research
COMM 3510 (formerly 4130) Marketing
COMM 4640 Social Media Research & Practice
COMM 3520 (formerly 4800) Communication Processes in Advertising

COMM 3530 (formerly 4820) Public Relations
COMM 4530W (formerly 4930W) Public Relations Writing
COMM 4981 (formerly 4991) Internship in Communication (Subject to Approval)

Public Relations

The Credential in Public Relations provides skills designed to prepare students for work in the public relations field:

Utilizing public relations theory and applied research to inform decision-making.
Writing press releases, social media content, and other strategic messaging.
Crafting media relations strategies and pitching media.
Creating campaigns that combine several strategies and tactics.
Making strategic decisions balancing the interests of multiple publics
Working as an ethical professional

Courses:

COMM 2010Q Applied Research Methods
COMM 2100 Professional Communication
COMM 3530 Public Relations
COMM 4510 Comm. Campaigns & Applied Research

COMM 4530W Public Relations Writing
COMM 4540 Crisis Communication
COMM 4981 Internship in Communication

Visit our Public Relations Credential website to learn more!

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Credential Application & Award

Once you have completed the Credential coursework, complete this Credential Application.

After your records have been reviewed, verified, and approved, your Credential will be generated. The review of your records is usually completed within four to six weeks after you request the Credential.

You will indicate in the Credential Application your preference of how you wish the Credential to be issued. The Credential may be issued in print and sent by US mail, or a PDF can be emailed to you, or both.

Your Credential will be posted on the UConn Department of Communication's LinkedIn Showcase pages:

Multimedia Certificate

Strategic Communication

Personal Relations and Social Engagement

Professional Communication

Public Relations (PR)

Here is a GUIDE to Adding your Credential to your LinkedIn Profile.